OUR MARKET |
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Momentum Broadcasting, LP.. serves Tulare and Kings Counties. Our major cities in the market are Visalia/Tulare/Hanford/Porterville, which are the communities with the largest populations in the area. Population 12 years of age, plus: estimated 414,523 in Tulare County and 147,729 in Kings County, making the total population 565,525 persons 12+ and 173,067 households.
The market profile is made up of some industrial, but is primarily agricultural, including small farms and ranches. The area is the Dairy Capital of the world, but also is noted for cattle, horses, fruit & nut trees, cotton, table and wine grapes, as well as field crops.
Media Points:
Newspaper: 11 Newspapers
Television: Fresno, Tulare, and Bakersfield.
Cable: Limited to the individual communities. More than one cable franchise serving area. 43.62% of the area is comprised of rural towns, farms, and ranches where local cable is unavailable.
Radio: There are numerous radio signals from Fresno to Bakersfield that come into this market, with thirteen (13) stations in Tulare and Kings Counties that offer full time programming (4 AM and 9 FM). Their information programs include: news, farm reports, traffic, weather, and talk/community calendar events. The out-of-market stations focus on their cities of license and rarely have any programming content that includes anything on our local market.